{
  "id": 7370855,
  "title": "Sydney Sweeney Loses Over 200,000 Instagram Followers Amid Growing Backlash Over Her Nude Sports-Betting Ad",
  "url": "https://urgent.news/2026/09/14/sydney-sweeney-loses-over-200-000-instagram-followers-amid-growing",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-14T18:33:17.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/digital/news/sydney-sweeney-loses-instagram-followers-nude-ad-backlash-1236861401/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Sydney Sweeney has lost over 200,000 Instagram followers after promoting a sports-betting app called Novig. The ad featured Sweeney posing nude with sports equipment covering parts of her body.\n\nThe advertisement sparked backlash from athletes and sports fans, with many criticizing it for sexualizing women's sports and trivializing the work of female athletes. Australian swimmer Ariarne Titmus and US gymnast Gracie Kramer were among those who spoke out against the ad.\n\nTitmus called the content \"a kick in the face to every woman who has dedicated her life to perfecting her craft,\" according to the BBC, as reported by Global News. Kramer's response, posting a reel showing her training and competing, sparked a trend among elite female athletes.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "The Guardian US",
        "title": "Sydney Sweeney’s prediction ad is cynical, unhealthy and reveals plenty about modern sports | Jane McManus",
        "url": "https://urgent.news/2026/09/14/sydney-sweeneys-prediction-ad-is-cynical-unhealthy-and-reveals-plenty",
        "published": "2026-09-14T14:30:26.000Z"
      },
      {
        "outlet": "Global News",
        "title": "Sydney Sweeney faces backlash from athletes over nude sports betting ad",
        "url": "https://urgent.news/2026/09/14/sydney-sweeney-faces-backlash-from-athletes-over-nude-sports-betting",
        "published": "2026-09-14T15:38:42.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}