{
  "id": 7369632,
  "title": "Amid Film & TV Squeeze, California Still Dominates Advertising Shoots As Celebrity Pay Soars, Study Finds",
  "url": "https://urgent.news/2026/09/14/amid-film-tv-squeeze-california-still-dominates-advertising-shoots-as",
  "topic": "science",
  "section": "Science",
  "published": "2026-09-14T17:47:42.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/09/california-advertising-production-celebrity-pay-1237101796/"
  },
  "original_language": "en",
  "account": null,
  "summary": "EXCLUSIVE: After a 25% decline between 2019 and 2025, the volume of commercial production dipped just 2% in the first six months of 2026, according to a new study by ad firm XR Extreme Reach. One big reason for that stability trend: California and its enduring draw for celebrities. The Golden State has suffered well-documented […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}