{
  "id": 7368891,
  "title": "'Diary of a CEO' star Steven Bartlett will bet up to $400 million to build a new generation of star creators",
  "url": "https://urgent.news/2026/09/14/diary-of-a-ceo-star-steven-bartlett-will-bet-up-to-400-million-to",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-14T17:19:03.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/diary-of-a-ceo-steven-bartlett-authentic-partner-creator-venture-2026-9"
  },
  "original_language": "en",
  "account": "Podcaster Steven Bartlett is joining forces with Authentic Brands Group to invest up to $400 million in creators through a new venture called OBSN. The initiative aims to provide creators with capital, infrastructure, and expertise to help them grow their businesses. OBSN will also feature a creator-economy media platform, which will offer news, analysis, and live experiences. Authentic Brands Group will handle brand-building, product, licensing, strategic partnerships, and global distribution for the venture. Bartlett believes this integrated partner could address the fragmentation and misaligned interests of current creator support partners.",
  "summary": "Star podcaster Steven Bartlett is joining with Authentic Brands Group to grow creator businesses through a venture called OBSN.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}