{
  "id": 7360312,
  "title": "The Estée Lauder Companies Announces Partnership with Profound to Expand AI Visibility Across Its Global Brand Portfolio",
  "url": "https://urgent.news/2026/09/14/the-estee-lauder-companies-announces-partnership-with-profound-to",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-14T16:33:16.000Z",
  "source": {
    "name": "Financial Post",
    "slug": "financial-post",
    "url": "https://financialpost.com/pmn/business-wire-news-releases-pmn/the-estee-lauder-companies-announces-partnership-with-profound-to-expand-ai-visibility-across-its-global-brand-portfolio"
  },
  "original_language": "en",
  "account": null,
  "summary": "Partnership enables the company to lead prestige beauty’s transition to AI-powered discovery while better understanding how consumers discover, evaluate, and engage with its brands across AI answer engines NEW YORK — The Estée Lauder Companies Inc. (NYSE: EL) today announced a global strategic partnership with Profound, the category-defining AI marketing platform, advancing its ambition to […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Seeking Alpha News",
        "title": "Estée Lauder partners with Profound to expand AI-powered brand discovery",
        "url": "https://urgent.news/2026/09/14/estee-lauder-partners-with-profound-to-expand-ai-powered-brand",
        "published": "2026-09-14T17:22:45.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}