{
  "id": 7355793,
  "title": "Why Sydney Sweeney’s viral ad has sparked backlash from athletes on social media",
  "url": "https://urgent.news/2026/09/14/why-sydney-sweeneys-viral-ad-has-sparked-backlash-from-athletes-on",
  "topic": "world",
  "section": "World",
  "published": "2026-09-14T16:39:18.000Z",
  "source": {
    "name": "Toronto Sun",
    "slug": "toronto-sun",
    "url": "https://torontosun.com/sports/other-sports/sydney-sweeney-viral-ad-backlash-female-athletes"
  },
  "original_language": "en",
  "account": null,
  "summary": "Sydney Sweeney has faced criticism from athletes on social media for a new advert for sports prediction platform Novig. The campaign features Sweeney posing nude or nearly nude with sporting equipment, referencing different sports such as basketball and football.\n\nThe advert has sparked debate online, with some viewers praising its bold approach while others criticised its portrayal of women. According to the Gulf News, several women from the sporting world have argued that the campaign reduces women’s sport to appearance and sexuality rather than highlighting the training, skill and physical effort involved.\n\nSome professional athletes, including British sprinter Amy Hunt, have spoken out against the campaign. The criticism has been described as a kick in the face to every woman who has dedicated her life to perfecting her craft, and to every woman who enjoys sports for what it really is, according to the Toronto Sun.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}