{
  "id": 735548,
  "title": "Home-cleaning products startup Scrubsy raises Rs 27 crore from V3 Ventures",
  "url": "https://urgent.news/2026/08/13/home-cleaning-products-startup-scrubsy-raises-rs-27-crore-from-v3",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-13T05:35:44.000Z",
  "source": {
    "name": "Economic Times Tech",
    "slug": "economic-times-tech",
    "url": "https://economictimes.indiatimes.com/tech/funding/home-cleaning-products-startup-scrubsy-raises-rs-27-crore-from-v3-ventures/articleshow/133199108.cms"
  },
  "original_language": "en",
  "account": "Scrubsy, a home cleaning brand owned by BoldChem Science Pvt. Ltd., has secured Rs 27 crore ($3 million) in funding from V3 Ventures. The Gurugram-based startup, founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain, and Aditya Bhasin, develops and sells products across kitchen, bathroom, and footwear-care categories. Scrubsy differentiates itself by maintaining in-house manufacturing, which enables stronger R&D, product differentiation, and quality control. The company employs AI to analyze customer reviews and incorporate feedback into its product development process. V3 Ventures, an early-stage consumer-focused investment firm, praised Scrubsy's performance-first approach, strong product quality, and in-house manufacturing, which have allowed the brand to succeed in a category dominated by established FMCG players.",
  "summary": "Scrubsy claims it develops its products through in-house research, formulation and manufacturing. Its portfolio includes foam-based kitchen cleaners, bathroom cleaners and shoe-cleaning products.",
  "key_points": [],
  "editors_take": "This funding round validates Scrubsy's performance-first approach and in-house manufacturing strategy, allowing it to compete effectively against established FMCG players in the home-cleaning products market.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}