{
  "id": 7347714,
  "title": "Women athletes condemn 'sexualised' Sydney Sweeney commercial",
  "url": "https://urgent.news/2026/09/14/women-athletes-condemn-sexualised-sydney-sweeney-commercial",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-14T15:49:21.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/women-athletes-condemn-sexualised-sydney-154921720.html"
  },
  "original_language": "en",
  "account": "Leading women athletes have condemned a sports betting commercial featuring actress Sydney Sweeney for sexualising women's sport. Sweeney, known for her role in the TV series Euphoria, is accused of objectifying women's bodies in the advertisement for US company Novig. The 29-year-old has an equity stake in the firm.\n\nOlympic gold medalist swimmer Ariarne Titmus expressed her fury on Instagram, stating that the commercial is a setback to every woman committed to her sport and showcasing the true spirit of teamwork, friendship, dedication, and unity. She questioned how society can tolerate sexualizing women's sports.\n\nSeveral track and field athletes competing at the Ultimate Championship in Budapest last weekend voiced their discontent with Sweeney's commercial, deeming it a misleading portrayal of women in sport. British sprinter Amy Hunt criticized Sweeney in a BBC TV interview, emphasizing that women's sport is not glamorous or sexy all the time, and highlighted the hard work, blood, sweat, and tears involved.\n\nThe outrage surrounding the campaign parallels the controversy faced by American Eagle's Sydney Sweeney has great jeans campaign in 2025, which faced heavy criticism for seemingly employing eugenics language. Sweeney later acknowledged that her silence on the backlash had only widened the divide.",
  "summary": "Actor Sydney Sweeney has been condemned by leading women athletes for a sports betting advert in which the American appears in various states of undress.Several leading track and field athletes competing at the Ultimate Championship in Budapest last weekend expressed their consternation at Sweeney's commercial, saying it was a misleading representation of how women in sport looked.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "The Indian Express",
        "title": "Sydney Sweeney breaks silence amid backlash over ‘mostly naked’ sports betting app advert",
        "url": "https://urgent.news/2026/09/14/sydney-sweeney-breaks-silence-amid-backlash-over-mostly-naked-sports",
        "published": "2026-09-14T10:37:32.000Z"
      },
      {
        "outlet": "Creative Bloq",
        "title": "“A kick in the face to every woman”: Sydney Sweeney torn apart for racy sports ad",
        "url": "https://urgent.news/2026/09/14/a-kick-in-the-face-to-every-woman-sydney-sweeney-torn-apart-for-racy",
        "published": "2026-09-14T15:06:49.000Z"
      },
      {
        "outlet": "Cycling Weekly",
        "title": "'Imagine a world where women are seen for what they can do not just what they look like': Olympic champion Sophie Capewell speaks out against Sydney Sweeney ad",
        "url": "https://urgent.news/2026/09/14/imagine-a-world-where-women-are-seen-for-what-they-can-do-not-just",
        "published": "2026-09-14T15:26:01.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}