{
  "id": 7332649,
  "title": "How the New York Jets extends OOH marketing for better storytelling",
  "url": "https://urgent.news/2026/09/14/how-the-new-york-jets-extends-ooh-marketing-for-better-storytelling",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-14T14:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/how-the-new-york-jets-extends-ooh-marketing-for-better-storytelling/830049/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}