{
  "id": 7329063,
  "title": "Zoom wants to reintroduce itself, courtesy of SNL’s biggest stars",
  "url": "https://urgent.news/2026/09/14/zoom-wants-to-reintroduce-itself-courtesy-of-snls-biggest-stars",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-14T13:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91606280/zoom-wants-to-reintroduce-itself-courtesy-of-snls-biggest-stars"
  },
  "original_language": "en",
  "account": "Zoom, the video conferencing platform that gained massive popularity during the pandemic, is attempting to rebrand itself beyond just a meeting tool. The company has partnered with comedian Colin Jost's creative agency, No Notes, to create a series of ads that playfully highlight Zoom's broader range of services. The latest ad features Kate McKinnon's villainous character, who discovers all the different uses for Zoom that make it indispensable to her minions.\n\nThis is the second installment of Zoom and No Notes' \"Zoom Ahead\" campaign, which debuted with an ad starring Bowen Yang in December. The ads use over-the-top comedy to challenge the perception that most people have of Zoom as merely a video conferencing tool. Zoom's Chief Marketing Officer, Kim Storin, has been focused on changing that perception since joining the company in April 2025. Her goal is to help Zoom break out of the digital meeting box and position itself as an AI-powered toolkit for the workplace.\n\nZoom offers a suite of services beyond just video conferencing, including customer service, recruiting, employee engagement, and marketing for webinars and events. The company has been developing various AI features and capabilities, such as agentic search tools, a meeting notetaker, and AI sales and design agents. Storin explains that Zoom aims to take all the conversations that take place, from internal meetings to external chats with clients and partners, and use AI to act on the discussions. This could involve generating documents, sending follow-up messages, or conducting research.",
  "summary": "Kate McKinnon ’s supervillain alter ego wants to destroy the productivity platform Zoom once and for all. Unfortunately, all of her minions need Zoom to do her bidding. That’s the plot of Zoom’s latest ad , created in partnership with Colin Jost ’s creative agency No Notes, which debuted on September 14. In the spot, McKinnon’s conniving character discovers all of the myriad uses for Zoom that…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}