{
  "id": 7303904,
  "title": "Amy Hunt slams Sweeney ad: This is what women in sport look like",
  "url": "https://urgent.news/2026/09/14/amy-hunt-slams-sweeney-ad-this-is-what-women-in-sport-look-like",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-14T11:18:37.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/amy-hunt-slams-sweeney-ad-111837892.html"
  },
  "original_language": "en",
  "account": "British double European individual sprint champion Amy Hunt has criticized Sydney Sweeney's recent betting advertisement, stating that the ad depicts \"this is what women in sport look like.\" The 29-year-old actress's commercial, which features her scantily clad and surrounded by sports equipment, has sparked controversy within the female sporting community. Hunt, who finished fourth in the 200m final at the inaugural World Athletics Ultimate Championship in Budapest, remarked on the BBC that a woman's experience in sport is not always glamorous or sexy. She highlighted the physical and mental challenges athletes face, including periods and intense training, as part of the reality of being a sportswoman. Hunt was not the only athlete to voice her disapproval of the ad. Former US Olympic gymnast Gracie Kramer shared a video of her competing, captioning it, \"I don't know what Sydney Sweeney was doing but this is what a woman in sport looks like.\" Australian boxer Skye Nicolson also took to Instagram to express her concern, noting a significant difference between appearing \"sexy\" due to one's athletic pursuits and using sex to sell sports. Sweeney responded to the criticism by posting images from ESPN Magazine's BODY Issue, showcasing nude photographs of high-profile athletes such as Serena Williams and Megan Rapinoe.",
  "summary": "Amy Hunt hit back at Sydney Sweeney’s controversial betting advert by telling the US actress that “this is what women in sport look like”. Sweeney’s new advert for American betting company Novig, which features the Euphoria star wearing little to no clothing and covering herself with sports equipment, has received a significant backlash from the female sporting community.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "BBC Sport",
        "title": "'This is what women in sport look like' - Hunt responds to Sweeney advert",
        "url": "https://urgent.news/2026/09/14/this-is-what-women-in-sport-look-like-hunt-responds-to-sweeney-advert",
        "published": "2026-09-14T09:43:18.000Z"
      },
      {
        "outlet": "Yahoo Sports",
        "title": "This is what women in sport look like - Hunt",
        "url": "https://urgent.news/2026/09/14/this-is-what-women-in-sport-look-like-hunt",
        "published": "2026-09-14T09:52:05.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}