{
  "id": 7295259,
  "title": "MultiChoice sees shift to DStv Stream, podcast-to-TV",
  "url": "https://urgent.news/2026/09/14/multichoice-sees-shift-to-dstv-stream-podcast-to-tv",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-14T09:47:00.000Z",
  "source": {
    "name": "ITWeb",
    "slug": "itweb",
    "url": "https://www.itweb.co.za/article/multichoice-sees-shift-to-dstv-stream-podcast-to-tv/KA3Ww7dzPEZqrydZ"
  },
  "original_language": "en",
  "account": "MultiChoice has observed a significant shift in viewership towards DStv Stream, yet the broadcaster maintains a data-driven approach when deciding if their podcast-to-TV initiative should expand. In April, MultiChoice began airing popular podcasts, such as Podcast and Chill with MacG, Awkward Dates with Lasizwe, and PNC with Mpho Popps, on its television channels Mzansi Magic and Mzansi Wethu. Willington Ngwepe, MultiChoice CEO, stated that further podcast collaborations are open, but future investments will be determined by audience engagement and requests. The company is exploring new storytelling methods, guided by viewers' preferences. Some podcasts, like Podcast and Chill with MacG, have been removed from DStv's lineup, indicating the challenges of adapting digital formats to traditional television. As part of its broader entertainment strategy, MultiChoice is transitioning from the standalone Showmax service to DStv Stream, an online platform that integrates live television and on-demand content. The company aims to simplify its streaming offerings, expand affordable digital access, and reconsider high-end hardware. Despite not disclosing specific subscriber metrics for DStv Stream, MultiChoice anticipates its usage will grow as internet access improves. The broadcaster emphasizes live sports and localized content to differentiate DStv Stream from international streaming services, highlighting its success during the 2026 FIFA World Cup with over 900,000 concurrent viewers watching Bafana Bafana's opening match.",
  "summary": "The company ponders podcast-to-TV, while shifting entertainment and live sport to its growing DStv Stream platform.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}