{
  "id": 7254785,
  "title": "LG Electronics opens Middle East's first B2B AI home showcase in Riyadh",
  "url": "https://urgent.news/2026/09/14/lg-electronics-opens-middle-easts-first-b2b-ai-home-showcase-in-riyadh-7254785",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-14T06:07:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260914/lg-electronics-opens-middle-easts-first-b2b-ai-home-showcase-in-riyadh"
  },
  "original_language": "en",
  "account": "LG Electronics has inaugurated its inaugural business-to-business showcase for AI-integrated home technology in the Middle East, situated in Riyadh, Saudi Arabia. This move signifies the company's strategy to broaden its reach in the Global South. The exhibition, situated within an LG brand store in Riyadh, is ingeniously designed to resemble a fully furnished high-end residence. Central to the exhibition are premium appliances and furniture, custom-made to cater to local preferences. These include ovens, range hoods, refrigerators, and other home essentials, all integrated with LG's ThinQ ON AI home hub.\n\nThinQ ON is a cutting-edge platform that enables users to control various appliances and connected devices through voice commands powered by generative AI. The showcase also highlights the compatibility of ThinQ ON with Homey Pro, a widely-used smart home platform across Europe, the Middle East, and Africa. This interoperability allows for a seamless integration of an array of third-party devices into a unified smart home system. The exhibition is primarily targeted towards construction firms, real estate developers, and hospitality entities. These businesses are potential adopters of LG's technology for large-scale residential or commercial projects.",
  "summary": "LG Electronics has opened its first business-to-business showcase for AI-connected home technology in the Middle East, in Riyadh, Saudi Arabia, as the company pushes to expand its presence in the Global South. The space, located inside an LG brand shop in Riyadh, is designed to look like a fully furnished premium home, with a living room, kitchen, bedroom and bathroom outfitted with built-in…",
  "key_points": [
    "LG Electronics opens first B2B AI home showcase in Riyadh.",
    "Showcasing AI-integrated home appliances and furniture.",
    "Targeting construction firms, developers, and hospitality businesses."
  ],
  "editors_take": "LG's Riyadh showcase cements its push into the Global South, targeting construction firms, developers, and hospitality entities with its AI-integrated home technology for large-scale projects.",
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Yonhap News",
        "title": "LG opens Middle East's first B2B AI home experience space in Saudi Arabia",
        "url": "https://urgent.news/2026/09/14/lg-opens-middle-easts-first-b2b-ai-home-experience-space-in-saudi",
        "published": "2026-09-14T05:26:00.000Z"
      },
      {
        "outlet": "The Korea Times",
        "title": "LG Electronics opens Middle East's first B2B AI home showcase in Riyadh",
        "url": "https://urgent.news/2026/09/14/lg-electronics-opens-middle-easts-first-b2b-ai-home-showcase-in-riyadh",
        "published": "2026-09-14T05:57:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}