{
  "id": 7254781,
  "title": "Nongshim brings Shin Ramyun to Middle East's largest pop culture festival",
  "url": "https://urgent.news/2026/09/14/nongshim-brings-shin-ramyun-to-middle-easts-largest-pop-culture-7254781",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-14T06:07:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260914/nongshim-brings-shin-ramyun-to-middle-easts-largest-pop-culture-festival"
  },
  "original_language": "en",
  "account": "Korea's largest instant noodle maker, Nongshim, brought its popular Shin Ramyun brand to the Middle East's biggest pop culture festival. The company set up a themed booth for Shin Ramyun at the Middle East Film & Comic Con, the region's largest entertainment expo. Held in Abu Dhabi, the three-day event attracted over 45,000 visitors interested in film, television, anime, comics, video games, and cosplay. This marked Nongshim's expansion beyond a grocery item and positioning Shin Ramyun as a global lifestyle brand tied to pop culture. The Nongshim booth featured a photo zone, merchandise shop, 360-degree camera area, and a display wall showcasing its range of Shin Ramyun products, which became a favored spot for visitors to capture photos for social media. The expo also saw the sale of limited-edition merchandise, such as keyrings and stickers.",
  "summary": "Nongshim, one of Korea's largest instant noodle makers, ran a themed booth for its flagship Shin Ramyun brand at the Middle East Film & Comic Con, the region's largest entertainment expo, the company said. The three-day event, known locally as MEFCC or UAE Comic Con, was held Sept. 11-13 at the Abu Dhabi National Exhibition Center in the United Arab Emirates and draws more than 45,000 visitors…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Korea IT Times",
        "title": "Nongshim Takes Shin Ramyun to UAE Pop Culture Festival",
        "url": "https://urgent.news/2026/09/14/nongshim-takes-shin-ramyun-to-uae-pop-culture-festival",
        "published": "2026-09-14T02:28:04.000Z"
      },
      {
        "outlet": "The Korea Times",
        "title": "Nongshim brings Shin Ramyun to Middle East's largest pop culture festival",
        "url": "https://urgent.news/2026/09/14/nongshim-brings-shin-ramyun-to-middle-easts-largest-pop-culture",
        "published": "2026-09-14T05:57:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}