{
  "id": 7252728,
  "title": "Interactive quizzes guide Chinese travelers through Seoul's best retail spots",
  "url": "https://urgent.news/2026/09/14/interactive-quizzes-guide-chinese-travelers-through-seouls-best",
  "topic": "world",
  "section": "World",
  "published": "2026-09-14T05:57:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/lifestyle/trends/20260914/interactive-quizzes-guide-chinese-travelers-through-seouls-best-retail-spots"
  },
  "original_language": "en",
  "account": "As China's Golden Week holiday approaches, Seoul's tourism officials are moving away from conventional bus tour shopping excursions. Instead, they are introducing personalized itineraries through an interactive online platform called My Own Seoul Shopping Course. This digital campaign, unveiled by the Seoul Tourism Organization on Monday, caters specifically to Chinese travelers planning trips during Golden Week, which runs from October 1-7.\n\nShopping is an essential aspect of visiting the capital city, with 83.1% of international tourists surveyed in 2025 reporting that they made purchases during their stay. Among Chinese visitors, this figure increases to 92.3%. Beauty products topped the list of purchases at 86.8%, followed by food and beverages at 67.8% and local fashion at 61.4%.\n\nHowever, tourism planners have noticed that consumer preferences among younger travelers have become more diverse. Instead of flocking to duty-free megastores, these visitors are now seeking unique experiences in different neighborhoods. This shift in consumer behavior is being addressed through the My Own Seoul Shopping Course, which offers hyper-personalized shopping recommendations tailored to individual preferences.",
  "summary": "As China’s Golden Week holiday approaches, tourism officials in Seoul are shifting away from traditional bus tour shopping sprees, replacing generic recommendations with hyper-personalized itineraries. The Seoul Tourism Organization on Monday unveiled an interactive online initiative, called My Own Seoul Shopping Course on its travel platform VisitSeoul. Running through Sept. 27, the digital…",
  "key_points": [
    "Seoul introduces My Own Seoul Shopping Course for Chinese travelers during Golden Week.",
    "Beauty products, food, and local fashion are top purchases among Chinese visitors."
  ],
  "editors_take": "Seoul's tourism officials are shifting focus from conventional group shopping tours to personalized online itineraries, catering to diverse preferences of younger Chinese travelers seeking unique retail experiences.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Interactive quizzes guide Chinese travelers through Seoul's best retail spots",
        "url": "https://urgent.news/2026/09/14/interactive-quizzes-guide-chinese-travelers-through-seouls-best-7254786",
        "published": "2026-09-14T06:07:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}