{
  "id": 7252727,
  "title": "LG Electronics opens Middle East's first B2B AI home showcase in Riyadh",
  "url": "https://urgent.news/2026/09/14/lg-electronics-opens-middle-easts-first-b2b-ai-home-showcase-in-riyadh",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-14T05:57:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260914/lg-electronics-opens-middle-easts-first-b2b-ai-home-showcase-in-riyadh"
  },
  "original_language": "en",
  "account": "LG Electronics has inaugurated its inaugural business-to-business exhibition for AI-integrated home technology in the Middle East, situated in Riyadh, Saudi Arabia. This move is part of the company's strategy to broaden its footprint in the Global South. The exhibition, situated within an LG brand shop in Riyadh, is fashioned to resemble a fully furnished upscale residence, featuring a living room, kitchen, bedroom, and bathroom equipped with built-in appliances such as ovens, range hoods, and refrigerators tailored to local preferences, alongside furniture sourced from lifestyle brand collaborators. Targeted at construction firms, real estate developers, and hospitality companies that could integrate LG's technology into large-scale residential or commercial ventures, the showcase highlights LG's AI home hub, ThinQ ON. This hub enables visitors to manage appliances and other interconnected devices through voice commands driven by generative AI. Moreover, ThinQ ON interfaces with Homey Pro, a smart home platform prevalent across Europe, the Middle East, and Africa, facilitating the integration of a multitude of third-party devices into a unified system. LG also unveiled a \"turnkey\"",
  "summary": "LG Electronics has opened its first business-to-business showcase for AI-connected home technology in the Middle East, in Riyadh, Saudi Arabia, as the company pushes to expand its presence in the Global South. The space, located inside an LG brand shop in Riyadh, is designed to look like a fully furnished premium home, with a living room, kitchen, bedroom and bathroom outfitted with built-in…",
  "key_points": [
    "LG Electronics opens first B2B AI home showcase in Riyadh, Middle East",
    "Showcasing AI-integrated home appliances and furniture tailored to local preferences",
    "ThinQ ON hub enables voice-controlled management of appliances and third-party devices"
  ],
  "editors_take": "LG's Riyadh showcase cements its push into the Global South, offering construction and hospitality clients a one-stop AI home experience that integrates appliances and devices from multiple vendors.",
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Yonhap News",
        "title": "LG opens Middle East's first B2B AI home experience space in Saudi Arabia",
        "url": "https://urgent.news/2026/09/14/lg-opens-middle-easts-first-b2b-ai-home-experience-space-in-saudi",
        "published": "2026-09-14T05:26:00.000Z"
      },
      {
        "outlet": "The Korea Times",
        "title": "LG Electronics opens Middle East's first B2B AI home showcase in Riyadh",
        "url": "https://urgent.news/2026/09/14/lg-electronics-opens-middle-easts-first-b2b-ai-home-showcase-in-riyadh-7254785",
        "published": "2026-09-14T06:07:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}