{
  "id": 7245744,
  "title": "Maxim Mocha Gold marks 37th anniversary",
  "url": "https://urgent.news/2026/09/14/maxim-mocha-gold-marks-37th-anniversary",
  "topic": "world",
  "section": "World",
  "published": "2026-09-14T04:57:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260914/maxim-mocha-gold-marks-37th-anniversary"
  },
  "original_language": "en",
  "account": "Dongsuh Foods' Maxim Mocha Gold is celebrating its 37th anniversary this year. The coffee mix remains Korea's best-selling brand, with over 5.3 billion sticks sold in the previous year. According to the company, its enduring popularity stems from ongoing modifications to its flavor and scent to cater to evolving consumer tastes. Dongsuh Foods introduced coffee mixes in 1976 and released Maxim Mocha Gold in 1989 after extensive research into shifting consumer preferences. The brand's development focused on enhancing aroma and taste through bean selection, roasting, and extraction processes. Lately, Maxim Mocha Gold has highlighted its emotional appeal via an advertising campaign starring actress Park Bo-young. The campaign, \"Let's be happy now, a cup of happiness now,\" emphasizes small moments of comfort and relaxation in daily life. In addition to product promotions, Dongsuh Foods has broadened the brand experience through pop-up cafes and other consumer events since 2015.",
  "summary": "Dongsuh Foods’ Maxim Mocha Gold is marking its 37th anniversary this year, maintaining its position as Korea’s top-selling coffee mix brand. The brand sold about 5.3 billion sticks over the past year, according to Dongsuh Foods. The company attributed its long-running popularity to continuous adjustments to the product’s flavor and aroma in response to changing consumer preferences. Dongsuh Foods…",
  "key_points": [
    "Maxim Mocha Gold marks 37th anniversary this year",
    "Sold over 5.3 billion sticks in previous year",
    "Emphasizes emotional appeal in advertising campaign"
  ],
  "editors_take": "Maxim Mocha Gold's enduring popularity marks a successful adaptation to changing consumer tastes, solidifying its position as Korea's best-selling coffee mix brand through strategic product and experiential marketing.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Maxim Mocha Gold marks 37th anniversary",
        "url": "https://urgent.news/2026/09/14/maxim-mocha-gold-marks-37th-anniversary-7247729",
        "published": "2026-09-14T05:07:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}