{
  "id": 7241953,
  "title": "Myka Greek Frozen Yogurt opens in Hong Kong for its first Asia location",
  "url": "https://urgent.news/2026/09/14/myka-greek-frozen-yogurt-opens-in-hong-kong-for-its-first-asia",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-14T04:24:31.000Z",
  "source": {
    "name": "Time Out Hong Kong",
    "slug": "time-out-hong-kong",
    "url": "https://www.timeout.com/hong-kong/news/myka-greek-frozen-yogurt-opens-in-hong-kong-for-its-first-asia-location-091426"
  },
  "original_language": "en",
  "account": "Myka Greek Frozen Yogurt has opened its first Asia location in Hong Kong, introducing its signature treats to a new market. Rather than using an industrial powder mix, the brand relies on authentic Greek yogurt and goat’s milk with live cultures and strained yogurt as its base. Customers can choose from original or caramel yogurt, or seasonal flavors that change monthly, and enhance their creations with over 25 toppings, including olive oil, honey, and pistachio. Seasonal sorbets, such as guava, are also available for those who prefer a non-yogurt option. The Hong Kong flagship features a production kitchen that manufactures all the frozen yogurt and toppings on-site, ensuring freshness. Prices for a small cup with one topping start at $58.90, medium with two toppings at $71.90, and large with three toppings at $84.90. While the price point may be higher than some competitors, Myka Greek Frozen Yogurt prides itself on offering high-protein, low-lactose treats made with quality ingredients. The Central Market x Stormies Oktoberfest returns for its fourth edition, while a new exhibition by Hong Kong artist Gretchen So reflects on pre-911 New York.",
  "summary": "Enjoy a relatively guilt-free sweet treat",
  "key_points": [
    "Myka Greek Frozen Yogurt opens first Asia location in Hong Kong.",
    "Uses authentic Greek yogurt and goat’s milk as base.",
    "Prices start at $58.90 for small cup with one topping."
  ],
  "editors_take": "Myka Greek Frozen Yogurt's entry into Hong Kong with a high-end, quality-driven offering shifts the local frozen yogurt market towards premium products, potentially pressuring competitors to elevate their ingredients and offerings.",
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Vietnam Investment Review",
        "title": "Regent Hong Kong marks 40 years of Cantonese restaurant operations",
        "url": "https://urgent.news/2026/09/14/regent-hong-kong-marks-40-years-of-cantonese-restaurant-operations",
        "published": "2026-09-14T08:20:22.000Z"
      },
      {
        "outlet": "Time Out Hong Kong",
        "title": "Negroni Week returns to Hong Kong and Macau towards late September",
        "url": "https://urgent.news/2026/09/14/negroni-week-returns-to-hong-kong-and-macau-towards-late-september",
        "published": "2026-09-14T09:00:21.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}