{
  "id": 7233778,
  "title": "Looking beyond Seoul, Korea targets Chinese tourists via regional airport gateways",
  "url": "https://urgent.news/2026/09/14/looking-beyond-seoul-korea-targets-chinese-tourists-via-regional-7233778",
  "topic": "world",
  "section": "World",
  "published": "2026-09-14T03:32:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/lifestyle/travel-food/20260914/looking-beyond-seoul-korea-targets-chinese-tourists-via-regional-airport-gateways"
  },
  "original_language": "en",
  "account": "Korea is taking bold steps to reshape its tourism industry by shifting focus away from Seoul and establishing regional airports as key international entry points. The Ministry of Culture, Sports and Tourism, along with the Korea Tourism Organization (KTO), recently organized a comprehensive tour across multiple regions aimed at presenting the country's rich offerings. This initiative invited 112 influential figures from China’s leading travel agencies, media outlets and online platforms, who arrived from key cities like Beijing, Shanghai, Guangzhou, Shenyang and Chengdu. Participants were divided into six specialized groups, each following a unique itinerary centered around seamless travel to regional airports. Destinations included Gyeongju, Gimhae, Daejeon, Samcheok, Jeju and Cheonan, where delegates delved into local cuisine, natural beauty, and historical landmarks.",
  "summary": "Korea is making a decisive push to redefine its tourism landscape by movin travelers beyond the well-trodden streets of Seoul. To transform regional airports into vibrant international gateways, the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) recently hosted an ambitious multiregion familiarization tour designed to showcase the heart of the country. The…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Free Malaysia Today",
        "title": "Chinese defence forum set to open amid roiling regional tensions",
        "url": "https://urgent.news/2026/09/14/chinese-defence-forum-set-to-open-amid-roiling-regional-tensions",
        "published": "2026-09-14T00:23:26.000Z"
      },
      {
        "outlet": "The Korea Times",
        "title": "Looking beyond Seoul, Korea targets Chinese tourists via regional airport gateways",
        "url": "https://urgent.news/2026/09/14/looking-beyond-seoul-korea-targets-chinese-tourists-via-regional",
        "published": "2026-09-14T03:12:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}