{
  "id": 7206732,
  "title": "KPCTA implementing project to promote adventure tourism",
  "url": "https://urgent.news/2026/09/13/kpcta-implementing-project-to-promote-adventure-tourism",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-13T23:59:48.000Z",
  "source": {
    "name": "Business Recorder",
    "slug": "business-recorder",
    "url": "https://www.brecorder.com/news/40439365/kpcta-implementing-project-to-promote-adventure-tourism"
  },
  "original_language": "en",
  "account": "The Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) is implementing the 'Adventure Tourism Development Project' to promote adventure tourism in the province. Adventure tourism training centers have been established in the Chitral and Swat valleys, offering training sessions for local communities covering activities such as mountaineering, trekking, camping, rock climbing, ice skating, skiing, and snowboarding. The KPCTA aims to foster safe and sustainable tourism in the province, creating opportunities for tourism while safeguarding the sector. The Authority is working on various projects, including the development of new sites, construction of jeep tracks, and establishment of tourist facilitation centers. A tourism helpline, 1422, has been established to provide immediate assistance and information to tourists. The KPCTA is also working on a scheme to provide interest-free loans to individuals in key tourist destinations for constructing or renovating tourist accommodations. Additionally, tourist facilities are being established at six waterfalls, 16 picnic spots, and various other locations across the province. In line with the provincial government's vision to empower the youth, the KPCTA has launched a tourism-focused initiative that provides loans to individuals in key tourist destinations. The Tourism Police, established by the KPCTA, assists visitors with services such as first aid, flood relief, and emergency assistance at tourist sites.",
  "summary": "PESHAWAR: Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) is implementing the ‘Adventure Tourism Development Project’ to promote adventure tourism in province. Under this initiative, adventure tourism training centres have already been established in the Chitral and Swat valleys. These centres offer various forms of adventure training and guidance for the public, as well as training…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}