{
  "id": 7197475,
  "title": "Juanjo Cano (KPMG): Everyone will have to adapt to AI or they will leave, starting with the partners.",
  "url": "https://urgent.news/2026/09/13/juanjo-cano-kpmg-todos-deberan-adaptarse-a-la-ia-o-saldran-empezando",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-13T22:30:49.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/empresas/2026/09/14/6aa6dacee5fdeacd378b456d.html"
  },
  "original_language": "es",
  "account": "KPMG, led by Juanjo Cano in Spain, has developed a new strategic plan until 2031, focusing on the integration of artificial intelligence (IA) into its business. The plan involves analyzing the impact of IA on each business unit, with a goal to demonstrate to clients that the firm is providing more value despite higher costs. Cano notes that while IA brings efficiency, it also requires more senior professionals to work with the technology, and the firm is negotiating fees with clients to reflect this change. KPMG is investing $1,000 million in IA globally over the next three years, and while this may lead to slower growth in hiring, the firm is adapting its workforce to new technologies, with a growing emphasis on STEM profiles.",
  "summary": "The president of KPMG in Spain, who sees AI as an opportunity to gain efficiency and generate value, states that the firm will grow more in revenue than in hires over the next five years.",
  "key_points": [
    "KPMG CEO Juanjo Cano urges all staff, including partners, to adapt to AI",
    "AI integration expected to cost 80% more, with technology expenses rising",
    "Firm projects $1 billion AI investment globally over three years"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}