{
  "id": 7185895,
  "title": "Australia's most expensive bull could earn $1m from semen sales",
  "url": "https://urgent.news/2026/09/13/australias-most-expensive-bull-could-earn-1m-from-semen-sales",
  "topic": "world",
  "section": "World",
  "published": "2026-09-13T22:00:16.000Z",
  "source": {
    "name": "ABC News AU",
    "slug": "abc-news-au",
    "url": "https://www.abc.net.au/news/2026-09-14/selling-the-semen-of-australias-most-expensive-bull-wyatt/107142278"
  },
  "original_language": "en",
  "account": "A record-breaking Australian bull, Millah Murrah Wyatt W50, is set to generate over $1 million from semen sales, following his $420,000 purchase earlier this month. The prized Angus bull will now spread his genetic material through artificial insemination, with interest from cattle producers across the country and worldwide. Fletch Kelly, a beef product manager with ABS Australia, is responsible for selling the semen straws. Wyatt is described as an \"ultimate all-rounder,\" appealing to a wide market due to his strong bloodline, desirable traits, and physical build. Experts anticipate bulls like Wyatt can earn more than $1 million in semen sales during their lifetime. Wyatt will be housed at Total Livestock Genetics in Camperdown, Victoria, where his semen will be collected, tested, and stored. Once a sufficient inventory is amassed, Wyatt may be sent back to his purchaser's property to naturally service cows in three to four years. Despite his high price, Kelly emphasizes the value of artificial insemination, allowing any producer to access Wyatt's genetics, thereby strengthening Australia's reputation as a genetic powerhouse in the beef industry.",
  "summary": "It may be years before Australia's most expensive bull, Wyatt, finds himself in a paddock with the ladies.",
  "key_points": [
    "Millah Murrah Wyatt W50 sold for $420,000",
    "Bull expected to earn over $1 million from semen sales",
    "Wyatt to be housed at Total Livestock Genetics in Camperdown"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}