{
  "id": 712959,
  "title": "Samsonite to acquire lifestyle brand Béis for $210 million",
  "url": "https://urgent.news/2026/08/12/samsonite-to-acquire-lifestyle-brand-beis-for-210-million",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-12T23:48:37.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/company-news/samsonite-to-acquire-lifestyle-brand-beis-for-210-million-93CH-4856450"
  },
  "original_language": "en",
  "account": "MANSFIELD, Mass. and HONG KONG and LOS ANGELES - Samsonite Group S.A. has reached a deal to buy Béis, LLC, a lifestyle and travel brand launched in 2018 by actress and entrepreneur Shay Mitchell. The purchase price is about $210 million, excluding debt and working capital adjustments. Samsonite will take a 85% stake for $178.5 million, using its cash reserves and available credit. Béis posted $210 million in revenue last year. The brand boasts over 1.4 million Instagram followers and 619,000 on TikTok, with lifestyle bags making up about half of its sales. Upon completion, Béis will continue as an independent brand within Samsonite’s portfolio, led by CEO Adeela Hussain Johnson and its management. Shay Mitchell will walk away with a 15% ownership after transferring about half of her current Béis stake to Samsonite. She will remain as Founder and Head of Creative and Design. Beach House Group, the majority shareholder and incubator of Béis, is selling its share as part of the deal. The transaction is set to close in Q4 2026, pending regulatory approvals and other closing conditions. Samsonite expects the acquisition to have little effect on its profitability. Financial advisors for Samsonite are BofA Securities, while Raymond James represents Béis. This report is AI-generated and reviewed by a human editor.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}