{
  "id": 7124598,
  "title": "‘Practical Magic 2’ Kicks Off Fall Box Office With $30 Million Opening",
  "url": "https://urgent.news/2026/09/13/practical-magic-2-kicks-off-fall-box-office-with-30-million-opening",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-13T15:51:04.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/creative-content/movies/practical-magic-2-30-million-box-office/"
  },
  "original_language": "en",
  "account": "After the summer surge of \"Spider-Man: Brand New Day\" and \"The Odyssey,\" the box office is looking to regain momentum in September with the release of Warner Bros./Alcon's \"Practical Magic 2.\" The sequel opened to a domestic gross of $30 million from 4,146 locations, bringing its worldwide total to $46 million. While this is lower than pre-release projections, the film faces a challenging task in turning a profit amidst a $75 million theatrical budget. Critics have been largely unsympathetic, rating the film a 37% on Rotten Tomatoes, but the primarily millennial and Gen X female fanbase that propelled the original into a cult favorite has proved more supportive, giving \"Practical Magic 2\" strong audience scores, including a B+ on CinemaScore and 92% on Rotten Tomatoes. However, it remains to be seen whether these enthusiastic fans will translate their interest to a wider audience over the coming weekend. If \"Practical Magic 2\" can find that key demographic, it may establish a niche for itself against other September releases like \"Resident Evil\" and \"Forgotten Island,\" which have different primary demographics. In second place is Sony/Marvel Studios' \"Spider-Man: Brand New Day,\" which has earned $8.4 million in its seventh weekend, bringing its domestic total to $935.1 million. It is likely that the film will surpass \"Star Wars: The Force Awakens\" to claim the unadjusted record for the highest grossing film in the U.S. box office history on Monday. \"The Odyssey\" holds third place with $7.4 million from its ninth weekend, now totaling $600 million domestically after nine weeks and becoming Universal's highest unadjusted gross film to date. Lastly, fourth place is claimed by Angel's \"Runner,\" a new action film starring Alan Ritchson and Owen Willson, which has opened to $6.4 million in the U.S. from 2,568 locations. This film, about a former soldier tasked with defending a liver needed for a child's life-saving transplant from black market criminals, has received positive reviews with Rotten Tomatoes scores of 71% for critics and 89% for audiences, and an A- on CinemaScore.",
  "summary": "The legacyquel starring Nicole Kidman and Sandra Bullock hopes to leg out with female moviegoers through September The post ‘Practical Magic 2’ Kicks Off Fall Box Office With $30 Million Opening appeared first on TheWrap .",
  "key_points": [
    "\"Practical Magic 2\" opened with $30 million domestically.",
    "Film faces $75 million budget challenge to profit.",
    "Strong support from millennial and Gen X female audience."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 6,
    "also_reported_by": [
      {
        "outlet": "Variety",
        "title": "Box Office: ‘Practical Magic 2’ Fizzles With $30 Million Debut",
        "url": "https://urgent.news/2026/09/13/box-office-practical-magic-2-fizzles-with-30-million-debut",
        "published": "2026-09-13T16:02:37.000Z"
      },
      {
        "outlet": "CityNews",
        "title": "‘Practical Magic 2’ conjures a No. 1 box office debut with $30 million",
        "url": "https://urgent.news/2026/09/13/practical-magic-2-conjures-a-no-1-box-office-debut-with-30-million-7159775",
        "published": "2026-09-13T17:03:47.000Z"
      },
      {
        "outlet": "Winnipeg Free Press",
        "title": "‘Practical Magic 2’ conjures a No. 1 box office debut with $30 million",
        "url": "https://urgent.news/2026/09/13/practical-magic-2-conjures-a-no-1-box-office-debut-with-30-million",
        "published": "2026-09-13T17:03:47.000Z"
      },
      {
        "outlet": "Toronto Sun",
        "title": "Practical Magic 2 breaks Spidey’s spell over North American box office",
        "url": "https://urgent.news/2026/09/13/practical-magic-2-breaks-spideys-spell-over-north-american-box-office",
        "published": "2026-09-13T22:35:28.000Z"
      },
      {
        "outlet": "Channel News Asia",
        "title": "Practical Magic 2 breaks Spidey spell over North American box office",
        "url": "https://urgent.news/2026/09/13/practical-magic-2-breaks-spidey-spell-over-north-american-box-office",
        "published": "2026-09-13T23:49:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}