{
  "id": 7116695,
  "title": "Apple is designing its own game controllers for iPhone, could be Beats branded",
  "url": "https://urgent.news/2026/09/13/apple-is-designing-its-own-game-controllers-for-iphone-could-be-beats",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-13T14:26:11.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/09/13/apple-designing-iphone-game-controller/"
  },
  "original_language": "en",
  "account": "According to Bloomberg's Mark Gurman, Apple is reportedly designing its own game controllers for the iPhone. This development was discovered in macOS beta code, which revealed the existence of two controller models, T6502 and T1057. The specifications of these controllers include features such as a D-pad, thumbsticks, haptic motors, and potentially an integrated accelerometer and gyroscope for motion controls. However, the actual design of these controllers has not been disclosed yet. Gurman suggests that Apple may brand these controllers under the Beats name, as Beats accessories typically offer lower price points compared to Apple's premium offerings. These controllers would be overseen by Beats executives. Currently, Apple allows users to connect MFI-compatible game controllers and traditional game console controllers like PlayStation DualShock and Xbox Wireless Controller to their devices. The creation of an Apple or Beats-branded game controller could enhance the gaming experience on Apple TV 4K and increase engagement with the sophisticated AAA games available on iOS and Mac.",
  "summary": "Bloomberg’s Mark Gurman has today corroborated references discovered in macOS beta code that indicated Apple is designing its own game controllers for iPhone. Apple already sells some controllers like the Backbone One (pictured above) and SteelSeries Nimbus+ through the Apple Store, and now it wants to take a slice of the iPhone gamepad market for itself. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 7,
    "also_reported_by": [
      {
        "outlet": "Tom's Guide",
        "title": "Samsung Galaxy Z Fold 8 vs iPhone Duo — 7 ways Samsung's wider foldable beats Apple",
        "url": "https://urgent.news/2026/09/13/samsung-galaxy-z-fold-8-vs-iphone-duo-7-ways-samsungs-wider-foldable",
        "published": "2026-09-13T09:30:00.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Apple Intelligence could be the key to cram Face ID into future iPhone Duo",
        "url": "https://urgent.news/2026/09/13/apple-intelligence-could-be-the-key-to-cram-face-id-into-future",
        "published": "2026-09-13T14:27:41.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "iPhone Duo will usher foldables into the mainstream, just as iPhone did with smartphones; sources: iPhone game controllers will launch under the Beats brand (Mark Gurman/Bloomberg)",
        "url": "https://urgent.news/2026/09/13/iphone-duo-will-usher-foldables-into-the-mainstream-just-as-iphone",
        "published": "2026-09-13T14:55:02.000Z"
      },
      {
        "outlet": "The Hill",
        "title": "Why your iPhone may not get iOS 27, Apple's next major update coming this week",
        "url": "https://urgent.news/2026/09/13/why-your-iphone-may-not-get-ios-27-apples-next-major-update-coming",
        "published": "2026-09-13T17:00:00.000Z"
      },
      {
        "outlet": "Seeking Alpha News",
        "title": "Apple’s foldable iPhone could make the format the new normal, Gurman says",
        "url": "https://urgent.news/2026/09/13/apples-foldable-iphone-could-make-the-format-the-new-normal-gurman",
        "published": "2026-09-13T18:09:30.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Apple is reportedly working on iPhone game controllers",
        "url": "https://urgent.news/2026/09/13/apple-is-reportedly-working-on-iphone-game-controllers",
        "published": "2026-09-13T18:30:16.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}