{
  "id": 7115317,
  "title": "Why It’s Time to Buy the Dip in Affirm Stock",
  "url": "https://urgent.news/2026/09/12/why-its-time-to-buy-the-dip-in-affirm-stock",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-12T12:27:42.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/stocks/articles/why-time-buy-dip-affirm-122742771.html"
  },
  "original_language": "en",
  "account": "Affirm's stock has experienced significant fluctuations in 2026, climbing over 61% from its 2026 lows while still lagging behind the year with an 8.6% decrease. After hitting its 2026 highs in a recent quarter following strong earnings, the stock has since shed nearly a quarter of its market capitalization. Affirm's gross merchandise value (GMV) rose 36% year over year in Q2, marking the 11th consecutive quarter with growth over 30%. Active consumers increased by 21% to 27.8 million, and active merchants on its platform climbed by 50%. Transactions per active customer reached 7, a 20% increase from the previous year. The company's GMV surpassed $50 billion last fiscal year and is projected to reach at least $64 billion by year-end. Affirm's earnings and guidance beat market expectations, prompting several brokerages to raise their target prices. Analysts generally view Affirm's stock favorably, with 26 analysts rating it as a Strong Buy and 2 as a Moderate Buy. The mean target price is $99.48, 46% higher than the current value. Affirm's growth trajectory and profitability have been solid, with a strong growth runway ahead. The company is still present in less than a third of the top 250 e-commerce sites and is expanding into new markets, including the U.K. and Australia. While Affirm presents a favorable growth story, investors should be aware of potential risks, such as U.S. interest rate hikes and possible deterioration in customer financial health.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}