{
  "id": 7094245,
  "title": "Jim Cramer Highlights Affirm (AFRM) and Its Strong Merchant Network",
  "url": "https://urgent.news/2026/09/12/jim-cramer-highlights-affirm-afrm-and-its-strong-merchant-network",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-12T09:30:43.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/stocks/articles/jim-cramer-highlights-affirm-afrm-093043840.html"
  },
  "original_language": "en",
  "account": "On September 8, CNBC's Mad Money host Jim Cramer highlighted Affirm Holdings, Inc. (AFRM) during his show, emphasizing the strong merchant network backing the company. Affirm, founded by Max Levchin, boasts 28 million active customers. The company has partnered with major retailers like Amazon, Costco, Shopify, Target, and even Apple, which is set to release a pricey new smartphone. Despite concerns about potential Federal Reserve rate hikes, Cramer believes that buying the stock now could prove profitable, as the company's recent quarter demonstrated strong momentum. Affirm reported impressive growth in revenue and gross merchandise volume, with a 33% year-over-year increase in revenue and a 36% rise in gross merchandise volume. However, Cramer warns of external macroeconomic pressures, particularly the sensitivity to Federal Reserve interest rate policy and borrowing costs. He notes that higher interest rates could raise funding costs, reduce interest margins, and impact loan-sale economics. Additionally, he highlights the inherent risks associated with the buy now, pay later model, such as credit default and consumer delinquency risks. While Insiders Monkey's database shows that 57 hedge funds held AFRM in Q2, down from 61 in the previous quarter, Affirm's strong position in the digital installment lending space and its broad network of retail partners suggest potential for growth, especially during the holiday season.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}