{
  "id": 7092528,
  "title": "Is Lululemon Nearing Its Bottom?",
  "url": "https://urgent.news/2026/09/13/is-lululemon-nearing-its-bottom",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-13T09:03:00.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/investing/2026/09/13/is-lululemon-nearing-its-bottom/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "Lululemon (NASDAQ: LULU), once a leading name in the athleisure market, finds itself in a precarious position as it battles through a recent financial quarter marked by disappointing earnings. Revenue for the fiscal second quarter fell by 4%, and despite expectations of a turnaround, comparable sales dropped an even steeper 10% worldwide. The situation was especially dire in North America, where revenue dropped by 8% and comparable sales plunged by 12%. These numbers prompted a market reaction, pushing the stock down more than 17% in after-hours trading, marking a new 52-week low.\n\nLooking ahead, Lululemon forecasts a 10% to 11% revenue decline for the upcoming third fiscal quarter. The company's stock has plummeted over 75% in the past five years, indicating a long and challenging journey. Yet, amidst this gloom, a glimmer of hope emerges with the appointment of Heidi O'Neill as CEO on September 8. As the new leader, O'Neill will be tasked with navigating a host of significant challenges. However, a change in leadership could potentially provide the much-needed fresh perspective to steer the struggling brand towards better times.",
  "summary": "Lululemon has a new CEO, but a true turnaround will still take time.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Nasdaq Markets",
        "title": "Is Lululemon Nearing Its Bottom?",
        "url": "https://urgent.news/2026/09/13/is-lululemon-nearing-its-bottom-7093430",
        "published": "2026-09-13T09:23:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}