{
  "id": 7091427,
  "title": "Attention shoppers: digital ad screens are about to be everywhere you look",
  "url": "https://urgent.news/2026/09/13/attention-shoppers-digital-ad-screens-are-about-to-be-everywhere-you",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-13T09:30:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/digital-ad-screens-everywhere-retail-stores-2026-9"
  },
  "original_language": "en",
  "account": "Digital ad screens are set to become ubiquitous in shopping environments as retailers increasingly integrate advertising into their stores. Amazon, Walmart, Walgreens, and grocery chains are harnessing digital display ads to enhance customer experience and drive high-margin revenue. However, shoppers' acceptance of these screens varies based on the shopping context. Retailers are testing digital screens in high-traffic areas like aisle endcaps, aiming to provide up-to-date inventory and pricing information that entices customers to explore more. Walmart, a pioneer in this space, is piloting options in areas like perimeter displays (e.g., deli, bakery, electronics) and is testing higher-traffic locations. Walgreens is also expanding its digital ad presence through a partnership with Looma, installing screens in about 1,200 stores. Brands are keen on this trend, with Albertsons launching jumbo displays at its entrance and produce section. Non-endemic ads, targeting non-food products and services, are already appearing on Walmart's Vizio TV platform and the Walmart app. Retailers are optimistic about the potential of digital ads, with Walmart Connect achieving profit margins of over 70%, compared to approximately 5% in traditional retail operations. Shoppers are 2.5 times more likely to consider a product when presented in a relevant in-store context and nearly two-thirds of shoppers reported making purchases after seeing it on an in-store screen.",
  "summary": "Retailers have been gradually adding digital display ads to their stores for the past year, but now the pace appears to be picking up.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}