{
  "id": 7086636,
  "title": "No busque la habilidad mejor pagada; pregunte qué problema resuelve y cómo combinarla",
  "url": "https://urgent.news/2026/09/13/no-busque-la-habilidad-mejor-pagada-pregunte-que-problema-resuelve-y",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-13T07:47:40.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/expansion-empleo/profesiones/2026/09/13/6aa5ee36468aeb96018b456d.html"
  },
  "original_language": "es",
  "account": "The new edition of the E&E Skills Demand Barometer reveals a key shift: companies now pay more for individuals who can merge technological skills, business vision, and leadership to tackle complex organizational problems. A typical example of such a versatile professional includes an AI Engineer, a commercial director, a cloud architect, and a talent manager, who might seem unrelated at first glance. However, when their roles are examined closely, they share common skills: analysis, decision-making, understanding technology, coordinating people, managing risks, selling solutions, and taking responsibility for outcomes. This highlights a significant change in the labor market, which is evolving from focusing solely on academic degrees to prioritizing combinations of skills.\n\nThe OECD describes this trend as \"skills first\": academic qualifications and experience remain important, but they are complemented by more precise information about what a person can actually do and demonstrate. This approach is gaining ground because job roles are changing faster than traditional professional titles. Consequently, no single skill guarantees a successful career, and no skill has a fixed price. Analytical thinking pays off, but mastering artificial intelligence (AI) alone does not. Salary jumps occur when these skills enable an individual to make strategic decisions, handle critical systems, budgets, teams, or risks that the organization cannot afford to mishandle.\n\nThe World Economic Forum emphasizes that analytical thinking remains the most in-demand competence, followed closely by resilience and leadership. At the same time, AI and big data, cybersecurity, and technological literacy are skills whose usage is expected to grow the fastest. The WEF also predicts that 39% of the competencies used today will undergo significant changes before 2030.\n\nThis emerging market does not pit human skills against technological skills; instead, it rewards the combination of both. The top 7 skills in the Barometer list—analytical thinking, AI literacy, cybersecurity, data, cloud, software development, and technological governance—form one of the most evident career paths. Entry-level positions include analysts, developers, data scientists, or cybersecurity experts, while higher-level roles combine these skills to create jobs such as solution architects, data architects, tech leads, cloud architects, cybersecurity managers, Chief Data Officers (CDOs), or AI governance specialists.\n\nAn Accenture job vacancy in Seville exemplifies this transition. The Data Architecture Manager must master Azure, Databricks, SQL, PySpark, data quality and governance, and also lead international programs, coordinate teams, manage risks, and present decisions to executive stakeholders. They even require experience with generative AI. Rather than being paid solely for knowing a technology, professionals are now rewarded for designing systems and taking responsibility for aligning business, data, and technology.\n\nSanofi provides another example with its Solution Architect position, offering a salary range of €59,600 to €89,400. This role combines business architecture, digital transformation, and relationship management with product and business decision-makers. Similar salary ranges are found in Adecco postings for a Senior Cloud Architect (€70,000-€100,000), a Senior Platform Engineer (€80,000-€95,000), and a Senior FinOps specialist (€75,000-€90,000). These positions require a digital competence base to be converted into responsibility for availability, scalability, security, or cost.\n\nA PwC report analyzing over a billion job ads across 27 countries found that jobs requiring specific AI skills grew by 69%, compared to 9% for the overall studied market. The average salary premium associated with these skills reached 62%. However, the study shows that this pay increase is not automatic; it is earned through positions where digital competence acts as a multiplier for expertise. The same applies to cybersecurity, where networks and security are among the fastest-growing skills, yet the 2026 Global Cybersecurity Outlook indicates that 87% of respondents consider AI-related vulnerabilities the fastest-growing cyber risk in 2025. Careers can start in analytics, identity and access management (IAM), or DevSecOps and progress to architecture, risk management, or Chief Information Security Officer (CISO) roles, where the focus is no longer just on finding vulnerabilities but deciding on acceptable risk and explaining it to leadership.\n\nGovernance of AI is also progressing in parallel. 77% of surveyed organizations already work on AI governance, a proportion close to 90% among firms using AI; only 10 out of 671 participants said they do not need more personnel in this area. IAPP sets the median international salary for AI governance specialists at $151,800, but this figure cannot be directly translated into a salary expectation in Spain. One significant difference from the previous Barometer edition is the explicit inclusion of sales, financial planning, and operations. The Barometer's latest edition now lists sales consulting, financial planning, and operations among the top 20 most demanded skills, reflecting the evolving nature of the labor market.",
  "summary": "No existe una guerra entre habilidades humanas y tecnológicas, sino un premio a su combinación. Dominar herramientas abarata tareas, pero el dinero sigue estando en liderar y tomar decisiones clave. La nueva edición del Barómetro E&E de habilidades demandadas revela un cambio clave: el enfoque 'skills first'. Hoy las empresas pagan más a quienes fusionan capacidades tecnológicas, visión comercial…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}