{
  "id": 7085982,
  "title": "The rich are learning how to look less rich on their children’s college applications",
  "url": "https://urgent.news/2026/09/13/the-rich-are-learning-how-to-look-less-rich-on-their-childrens",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-13T09:00:00.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/09/13/wealthy-families-college-applications/"
  },
  "original_language": "en",
  "account": "The rich are adapting their approaches to their children's college applications in order to avoid drawing attention to their privilege. A case in point is a rival company's \"Elevation Experience,\" which reportedly offers a $300,000, four-day tour encompassing private jet transportation, luxury accommodations, and other amenities for student-parent pairs visiting universities. Former University of Pennsylvania admissions officer and senior consultant at Ivy Coach, the author of this account, explains that while these families are affluent, they are increasingly aware of the pitfalls of flaunting wealth in their children's applications. The author emphasizes that admissions officers understand the value of wealth but are sensitive to ostentatious displays. They prefer applicants who demonstrate self-initiative, character, and genuine intellectual curiosity, rather than those who rely on expensive summer programs, family connections, or designer luggage to present a picture of privilege. The author notes that elite universities are seeking students who chart their own paths in unique ways, rather than those who simply accumulate the most expensive experiences. The author concludes by highlighting the irony of using a private jet to present a student as independent and authentic, while arguing that such displays are ultimately counterproductive.",
  "summary": "A $300,000 private-jet college tour may promise an admissions edge, but conspicuous privilege can undermine the authenticity, initiative and genuine curiosity elite schools say they value.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}