{
  "id": 7085981,
  "title": "One of X’s most notorious ragebaiters explains how the outrage business earned him $80,000—and why he’ll keep posting even as the creator model shifts",
  "url": "https://urgent.news/2026/09/13/one-of-xs-most-notorious-ragebaiters-explains-how-the-outrage",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-13T09:00:00.000Z",
  "source": {
    "name": "Fortune",
    "slug": "fortune",
    "url": "https://fortune.com/2026/09/13/x-creator-payouts-murray-hill-guy-ragebait/"
  },
  "original_language": "en",
  "account": "In June of 2024, Robby Lefkowitz, a man who goes by the username Murray Hill Guy, found himself sitting at his desk, bored, and decided to create an account on X. He named it after his neighborhood, Murray Hill, and began posting provocative content. Over the course of two and a half years, he faced doxxing, lawsuits, and reviling on the platform, but still earned nearly $80,000.\n\nLefkowitz stated that roughly 80% of his posts were genuine, while the other 20% were meant to provoke and get people talking. This 20% is the source of conflict within X, which recently shut down Creator Revenue Sharing, a program that paid posters based on impressions. The new program, Original Content Rewards, pays for unique views of posts by Premium subscribers on the Homepage timeline, requiring 500 verified followers and 500,000 impressions over the prior 90 days.\n\nLefkowitz and other creators claim that the program didn't create the urge to post, but it did influence what ended up on the timeline. This shift towards provocation and aggregation has led to increased engagement and, consequently, payouts. Lefkowitz has a girlfriend who is aware of his account and is fine with it as long as he doesn't post other girls or be too crazy. He believes that online isn't real and that people have personas online, but acknowledges that his online persona has become a source of income.",
  "summary": "A typical month posting for Lefkowitz has paid between $3,000 and $10,000 from X.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}