{
  "id": 7078197,
  "title": "Riverford founder: Why I ditched management consultancy to farm 3 acres of organic veg in the 1980s",
  "url": "https://urgent.news/2026/09/12/riverford-founder-why-i-ditched-management-consultancy-to-farm-3",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-12T23:01:52.000Z",
  "source": {
    "name": "This Is Money",
    "slug": "this-is-money",
    "url": "https://www.thisismoney.co.uk/money/smallbusiness/article-16125941/Riverford-founder-ditched-management-consultancy-farm-3-acres-organic-veg-1980s.html?ns_mchannel=rss&ns_campaign=1490&ito=1490"
  },
  "original_language": "en",
  "account": null,
  "summary": "We speak to Guy Singh-Watson, who tells us how he started and grew his organic veg box company Riverford, in our new How We Built It series.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}