{
  "id": 706203,
  "title": "Why I Stopped Blaming Sales for Lost Deals — and Started Looking at the Buying Experience Instead",
  "url": "https://urgent.news/2026/08/12/why-i-stopped-blaming-sales-for-lost-deals-and-started-looking-at-the",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-12T17:00:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/building-a-business/why-i-stopped-blaming-sales-for-lost-deals-buying-experience"
  },
  "original_language": "en",
  "account": null,
  "summary": "Most companies blame sales when deals don't close. After 15 years of interviewing buyers, I came to a different conclusion.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}