{
  "id": 7027137,
  "title": "Braylon Staley gets free cookies for Tennessee fans with TD vs Georgia Tech",
  "url": "https://urgent.news/2026/09/13/braylon-staley-gets-free-cookies-for-tennessee-fans-with-td-vs",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-13T00:37:44.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/braylon-staley-gets-free-cookies-003744322.html"
  },
  "original_language": "en",
  "account": "ATLANTA — Tennessee football fans are in for a treat after Braylon Staley scored a touchdown against Georgia Tech. The Vols' wide receiver, who currently holds the title of \"Cookie Monster\" for Moonshine Mountain Cookie Co., will provide two complimentary cookies to fans. This unique NIL deal allows Staley to hand out free cookies whenever he scores a touchdown. The 18th-ranked Vols faced off against Georgia Tech on Saturday, September 12. Tennessee fans can collect their complimentary cookies on Monday, September 14, at Moonshine Mountain Cookie Co. in Knoxville. Staley's 20-yard touchdown catch in the second quarter was the catalyst for this generous gesture. Staley's \"Cookie Monster\" status is part of an annual NIL deal that has seen other UT players don the title, including Alontae Taylor in 2021, Cedric Tillman in 2022, Bru McCoy in 2023-24, and Max Gilbert in 2025. The Tennessee football beat reporter is Adam Sparks, who can be reached at adam.sparks@knoxnews.com. Support local journalism by subscribing at knoxnews.com/subscribe. Get the latest SEC football news and insights by subscribing to the SEC Unfiltered newsletter, delivered straight to your inbox. This story first appeared on Knoxville News Sentinel.",
  "summary": "Tennessee football fans will get two free cookies because Braylon Staley scored a touchdown against Georgia Tech. It's part of his NIL deal.",
  "key_points": [
    "Braylon Staley scores TD vs Georgia Tech",
    "Receives 2 free cookies from Moonshine Mountain",
    "Cookie deal part of annual NIL arrangement"
  ],
  "editors_take": "This deal cements Braylon Staley's connection with local business and fans, rewarding them with a tangible benefit for his on-field performance.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}