{
  "id": 6970600,
  "title": "Borderlands 4 DLC Character and Free-to-Play Weekend Attract Resurgence on Steam",
  "url": "https://urgent.news/2026/09/12/borderlands-4-dlc-character-and-free-to-play-weekend-attract",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-12T17:41:24.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/borderlands-4-dlc-character-and-free-to-play-weekend-attract-resurgence-on-steam"
  },
  "original_language": "en",
  "account": "Borderlands 4 is experiencing a surge in popularity on Steam, driven by the release of a new DLC character named Loveless the Hacker. This Vault Hunter, equipped with advanced cybernetics, has been generating excitement among players. Despite initial technical issues and a decline in player numbers following its September 2025 launch, the game has managed to climb back up the Steam charts. With an impressive 26,000 concurrent players on Steam at the time of this report, it has reached its highest peak since November 2025 and even made it into the Top 10 global sellers list. The character's unique abilities, as described as \"synchronized lethal skills,\" combined with her high-end cybernetics, appear to be a major draw for both new and returning players. Gearbox Software's strategic move to release Loveless alongside an expanded Story Pack 2 has been well-received, with fans praising the character's design and gameplay. The game has also benefited from a 50% off sale and a free-to-play weekend, which appears to be contributing to its resurgence. Players are specifically citing Loveless and the voice acting of actress Carin Gilfry as key factors in their decision to return to the game.",
  "summary": "Borderlands 4 is climbing Steam charts as players fall head over heels for its new DLC character – a Vault Hunter named Loveless the Hacker.",
  "key_points": [
    "Loveless the Hacker, DLC character, generates excitement",
    "26,000 concurrent players, highest since November 2025",
    "Free-to-play weekend, 50% discount boost resurgence"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}