{
  "id": 6963525,
  "title": "Searchlight’s Matthew Greenfield On Getting People Into Movie Theaters & Finding New Talent On YouTube — TIFF: The Market",
  "url": "https://urgent.news/2026/09/12/searchlights-matthew-greenfield-on-getting-people-into-movie-theaters",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-12T17:35:00.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/09/searchlight-matthew-greenfield-on-youtube-and-filmmaking-1237100025/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Searchlight Pictures boss Matthew Greenfield broke down how YouTube has become fertile ground for finding new stories and filmmakers. The Searchlight Pictures boss also spoke about the battle with familiarity and the need for original ideas to get people into movie theaters in the streaming age. After Obsession and Backrooms, studios and producers are scouring […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}