{
  "id": 6949305,
  "title": "‘Practical Magic’ Opens to $28 Million as Post-Summer Box Office Faces Sluggish Start",
  "url": "https://urgent.news/2026/09/12/practical-magic-opens-to-28-million-as-post-summer-box-office-faces",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-12T16:00:02.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/creative-content/movies/practical-magic-2-saturday-box-office/"
  },
  "original_language": "en",
  "account": "“Practical Magic 2,” the sequel to the 1998 hit starring Nicole Kidman and Sandra Bullock, debuted at the top of the box office during the first post-summer weekend, earning $13 million on its opening day across 4,146 theaters. With a $75 million budget, the film is on track for a domestic opening weekend of $28-30 million, presenting a challenge for Warner Bros. as it attempts to revitalize its box office performance for 2026. Despite mixed critic reviews, reflecting a 37% Rotten Tomatoes score, the film has resonated with its cult fanbase, predominantly millennial women, who have given it a strong 93% audience score and a B+ from CinemaScore, an improvement from the B- received by its predecessor. PostTrak scores indicate a 4.5/5 rating. To broaden its appeal, the sequel must attract a wider female audience in a September market that features male-focused titles like “Resident Evil” and family-oriented animated features such as “Forgotten Island.” The film performed particularly well among women aged 35-49, receiving an A- CinemaScore. Its opening night crowd was predominantly female (75%), with the highest grades coming from the 35-49 age group. However, the film lags in attracting Gen Z viewers, a demographic crucial for legacyquels' success. In second place is “Spider-Man: Brand New Day,” which has earned $8.7 million in its seventh weekend, close to passing “Star Wars: The Force Awakens” as the highest-grossing movie domestically before adjusting for inflation. Universal’s “The Odyssey” holds third place with $8.1 million from its ninth weekend, surpassing the $600 million mark in domestic grosses and becoming Universal's highest-grossing film ever, surpassing the $1.67 billion global gross of “Jurassic World” in 2015. “Coyote vs. Acme” by Ketchup holds fourth place with $6.3 million in its third weekend, totaling $47.8 million domestically. The fifth spot is claimed by the action film “Runner,” starring Alan Ritchson and Owen Wilson, which debuted with a $6 million opening from 2,528 locations. Despite a $2.5 million opening day, “Runner” was the second highest-grossing movie on Friday night, trailing “Practical Magic 2.”",
  "summary": "Warner Bros. legacyquel aims to leg out through September while \"The Odyssey\" becomes Universal's highest grossing film ever The post ‘Practical Magic’ Opens to $28 Million as Post-Summer Box Office Faces Sluggish Start appeared first on TheWrap .",
  "key_points": [
    "\"Practical Magic 2\" opens with $13 million on opening day, aiming for $28-30 million weekend.",
    "Film receives 37% Rotten Tomatoes score, but 93% audience score from millennials.",
    "Attracts predominantly female audience (75%) and strong B+ CinemaScore."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Variety",
        "title": "Box Office: ‘Practical Magic 2’ Conjures Up $13 Million on Friday as ‘Spider-Man: Brand New Day’ Nears All-Time Domestic Box Office Record",
        "url": "https://urgent.news/2026/09/12/box-office-practical-magic-2-conjures-up-13-million-on-friday-as",
        "published": "2026-09-12T15:43:08.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}