{
  "id": 6921197,
  "title": "Today's Apple iPhone 18 Pro and 18 Pro Max deals include big discounts — I'm rounding up the best preorder promotions right here",
  "url": "https://urgent.news/2026/09/12/todays-apple-iphone-18-pro-and-18-pro-max-deals-include-big-discounts",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-12T12:01:55.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/phones/apple-iphone-18-pro-and-18-pro-max-pre-roder-deals"
  },
  "original_language": "en",
  "account": "Apple has officially opened preorders for its new iPhone 18 Pro and Pro Max devices. The announcement comes after their September event where they unveiled the 18 Pro, 18 Pro Max, and the new iPhone Duo foldable. This article focuses on the Pro devices and their available preorders.\n\nIn the US, customers can get an iPhone 18 Pro for as low as $1,199, while the Pro Max starts at $1,299. Several carriers offer deals to make the purchase more affordable. AT&T, Verizon, and T-Mobile all provide up to $1,200 off with a trade-in for their respective unlimited plans. Verizon also offers an additional bonus of a free iPad and Apple Watch with the deal.\n\nOn the other hand, in the UK, trade-in rebates up to £885 are available for unlocked devices at Apple. Additionally, several networks stock the devices, including Three and Vodafone.\n\nApple's own deals stand out as the best option for unlocked devices. Unlocked iPhone 18 Pro preorders in the US can be had with up to $885 off through a trade-in or by leasing from $34.99/month. Apple also offers an upgrade program at $34.99/month, which equates to being cheaper than buying the device outright, and customers can enjoy upgrades too.",
  "summary": "Ready to upgrade? Here are all the best iPhone 18 Pro and 18 Pro Max deals to preorder today.",
  "key_points": [
    "iPhone 18 Pro and Pro Max preorders open today",
    "US customers can get iPhone 18 Pro for $1,199 or less",
    "UK trade-in rebates up to £885 available for unlocked devices"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 7,
    "also_reported_by": [
      {
        "outlet": "Tom's Guide",
        "title": "\"No strings attached\": Why Apple’s online retail lead says its iPhone 18 Pro leasing model beats wireless carriers",
        "url": "https://urgent.news/2026/09/12/no-strings-attached-why-apples-online-retail-lead-says-its-iphone-18",
        "published": "2026-09-12T07:45:00.000Z"
      },
      {
        "outlet": "Live Mint",
        "title": "'iPhone Duo itna mehenga hai’: Rapper Santy Sharma revives ‘kidney’ joke over ₹3 lakh price of Apple's newest device",
        "url": "https://urgent.news/2026/09/12/iphone-duo-itna-mehenga-hai-rapper-santy-sharma-revives-kidney-joke",
        "published": "2026-09-12T10:38:23.000Z"
      },
      {
        "outlet": "Digital Camera World",
        "title": "Best iPhone 18 Pro Max case in 2026: keep your Apple iPhone 18 Pro Max safe",
        "url": "https://urgent.news/2026/09/12/best-iphone-18-pro-max-case-in-2026-keep-your-apple-iphone-18-pro-max",
        "published": "2026-09-12T11:22:01.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Save up to $1,200 on Apple's iPhone 18 Pro & iPhone 18 Pro Max",
        "url": "https://urgent.news/2026/09/12/save-up-to-1-200-on-apples-iphone-18-pro-iphone-18-pro-max",
        "published": "2026-09-12T12:14:00.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "ESR’s iPhone accessory lineup is ready for Apple’s foldable era",
        "url": "https://urgent.news/2026/09/12/esrs-iphone-accessory-lineup-is-ready-for-apples-foldable-era",
        "published": "2026-09-12T16:00:00.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "Verizon launches iPhone 18 Pro preorders with two ways to save — get a device included, plus an Apple Watch AND iPad",
        "url": "https://urgent.news/2026/09/12/verizon-launches-iphone-18-pro-preorders-with-two-ways-to-save-get-a",
        "published": "2026-09-12T16:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}