{
  "id": 690702,
  "title": "How the Dallas Cowboys Became a $15.5 Billion NFL Team",
  "url": "https://urgent.news/2026/08/12/how-the-dallas-cowboys-became-a-15-5-billion-nfl-team",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-12T18:00:11.000Z",
  "source": {
    "name": "Sportico",
    "slug": "sportico",
    "url": "https://www.sportico.com/leagues/football/2026/dallas-cowboys-valuation-15-billion-nfl-1234941717/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Dallas Cowboys haven’t won a Super Bowl in 30 years and own the NFC’s longest active drought without a conference championship game appearance. Yet, America’s Team has a grip on a different kind of title: the world’s most valuable sports franchise. The Cowboys topped Sportico’s NFL team valuations for the seventh straight year. Their […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}