{
  "id": 6905656,
  "title": "Manischewitz is betting that a dating show can attract Gen Z to the 138-year-old brand",
  "url": "https://urgent.news/2026/09/12/manischewitz-is-betting-that-a-dating-show-can-attract-gen-z-to-the",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-12T10:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91605432/manischewitz-is-betting-that-a-dating-show-can-attract-gen-z-to-the-138-year-old-brand"
  },
  "original_language": "en",
  "account": "For ten days, Jewish Americans will observe the \"Days of Awe\" following Rosh Hashanah, the Jewish New Year, and culminating in Yom Kippur, the holiest day of the Jewish calendar. Manischewitz, a 138-year-old brand, is betting that an upcoming dating show will attract Gen Z to the heritage brand. The company, which recently refreshed its image in 2024, aims to give younger Jewish consumers opportunities to make Manischewitz their own. Manischewitz moved beyond being a holiday staple to include gluten-free, low-sodium, and sugar-free options, and updated its website, products, and merchandise. The dating show, Manischewitz Matchmakers, targets dating interests of younger Jewish adults, and a traveling food truck offers hot dogs, knishes, and matzo ball soup. The company's strategy includes art exhibitions, college programs, athlete partnerships, and new products to engage younger consumers. Since 2024, Manischewitz has grown more than 12%, with core products up over 40%, driven mainly by matzo product purchases by younger consumers.",
  "summary": "For the next ten days, while everyone else is settling back into school and ushering in autumn with pumpkin spice lattes, Jewish Americans will be celebrating the “Days of Awe,” starting with Rosh Hashanah, the Jewish New Year, and ending with Yom Kippur, the holiest day of the Jewish calendar. The Days of Awe start at sundown on Friday, September 11, followed by 10 days of somber reflection on…",
  "key_points": [
    "Manischewitz, a 138-year-old brand, targets Gen Z through dating show.",
    "Company refreshed image in 2024 to appeal to younger Jewish consumers.",
    "Manischewitz Matchmakers and food truck launch to engage younger audience."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}