{
  "id": 690047,
  "title": "Neon Sets 36-Hour Screening Of ‘It Ends’ At NYC’s Metro Private Cinema With Payouts For Sticking Around",
  "url": "https://urgent.news/2026/08/12/neon-sets-36-hour-screening-of-it-ends-at-nycs-metro-private-cinema",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-12T17:38:49.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/08/neon-it-ends-film-36-hour-screening-metro-private-cinema-1237031907/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Alex Ullom’s debut feature It Ends will run on a 36-hour loop at NYC’s Metro Private Cinema in what Neon’s calling a theatrical endurance challenge timed to the release. The film has an 87-minute run time, so that’s about 25 showings.The unique marketing move offers escalating cash payments to audience members based how long they […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}