{
  "id": 6895268,
  "title": "Young people are building fitness portfolios. Solidcore wants a bigger piece of them.",
  "url": "https://urgent.news/2026/09/12/young-people-are-building-fitness-portfolios-solidcore-wants-a-bigger",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-12T09:00:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/solidcore-ascend-strength-class-boutique-fitness-trends-2026-9"
  },
  "original_language": "en",
  "account": "Solidcore, a boutique fitness brand, is expanding its offerings with a new class centered on heavy weight training in an infrared-heated environment. This strategic move reflects a growing trend in the fitness industry, where consumers are looking for more personalized and holistic approaches to health and wellness. The emphasis on longevity and recovery over traditional calorie burn is driving the demand for multidisciplinary workouts that cater to various fitness goals, such as muscle building, bone density support, and heart health. Solidcore's Ascend class will launch at its upcoming Manhattan West studio before expanding to other locations, featuring progressive strength training and infrared heating, much like Peloton and Orange Theory, which have also diversified their offerings to meet evolving consumer preferences.",
  "summary": "Consumers are building fitness portfolios instead of sticking to one workout. Solidcore's new strength class reflects how boutique brands are adapting.",
  "key_points": [
    "Solidcore introduces heavy weight training class with infrared heating.",
    "New class targets young people seeking personalized, holistic fitness.",
    "Ascend class to debut in Manhattan West studio before nationwide rollout."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}