{
  "id": 687652,
  "title": "This design studio turns brands into cults",
  "url": "https://urgent.news/2026/08/12/this-design-studio-turns-brands-into-cults",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-12T18:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91589151/this-design-studio-turns-brands-into-cults"
  },
  "original_language": "en",
  "account": null,
  "summary": "Two years ago, a protein bar made a million dollars in its first week. It wasn’t just the formula, it was the gold packaging, the confident serif font, and a vibe that felt like a golden ticket. That’s the work of Day Job, an LA design studio that doesn’t just build logos, it builds entire alternate realities for brands. On this episode of FC Explains , we break down some of their most legendary…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}