{
  "id": 6840556,
  "title": "Amazon adds a Shop tab to Prime Video's X-Ray feature for related products while watching shows, and Shop the Scene powered by Amazon Lens in the Shopping app (Sarah Perez/TechCrunch)",
  "url": "https://urgent.news/2026/09/12/amazon-adds-a-shop-tab-to-prime-videos-x-ray-feature-for-related",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-12T01:50:02.000Z",
  "source": {
    "name": "Techmeme",
    "slug": "techmeme",
    "url": "https://techcrunch.com/2026/09/10/amazon-makes-it-easier-to-buy-what-you-see-on-prime-video/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Amazon has introduced new shopping features to its Prime Video and Shopping app. The company has added a Shop tab to Prime Video's X-Ray feature, allowing users to view related products while watching shows. This feature is designed to make it easier for users to shop while watching TV.\n\nAdditionally, Amazon has launched \"Shop the Scene\" powered by Amazon Lens in the Shopping app. This feature was announced alongside the new Shop tab on Prime Video.\n\nThe new features aim to enhance the shopping experience for Amazon users, providing them with more opportunities to discover and purchase products while engaging with their favorite TV shows.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Tom's Guide",
        "title": "What to watch tonight: 46 new shows and movies added to Netflix, Prime Video, Paramount+ and more (Sept. 10)",
        "url": "https://urgent.news/2026/09/10/what-to-watch-tonight-46-new-shows-and-movies-added-to-netflix-prime",
        "published": "2026-09-10T16:21:15.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}