{
  "id": 6793787,
  "title": "Salma Mumin reveals how body enhancement backlash cost her endorsement deals",
  "url": "https://urgent.news/2026/09/11/salma-mumin-reveals-how-body-enhancement-backlash-cost-her",
  "topic": "world",
  "section": "World",
  "published": "2026-09-11T19:53:49.000Z",
  "source": {
    "name": "MyJoyOnline Ghana",
    "slug": "myjoyonline-ghana",
    "url": "https://www.myjoyonline.com/salma-mumin-reveals-how-body-enhancement-backlash-cost-her-endorsement-deals/"
  },
  "original_language": "en",
  "account": "Ghanaian actress and film producer Salma Mumin, also known as Abdul Mumin Umu Salma Tando, revealed that her body enhancement journey led to backlash on social media, ultimately resulting in the loss of endorsement deals. She had initially chosen to remain silent about her body enhancement, believing that \"silence is golden.\" This decision was rooted in her desire to keep her personal life private, just like pop icon Beyoncé, and protect her relationships with friends.\n\nHowever, the negative comments about her body enhancement tarnished her reputation and strained her connections. Eventually, she felt compelled to respond to the criticism as it became too damaging for her personal life. Salma admitted that her silence was not helping the situation, as people felt free to say whatever they wanted about her body enhancement. This eventually led to her losing endorsement deals with brands she was previously associated with, as well as potential partnerships with other companies.\n\nDespite her initial belief in the power of silence, Salma realized that it did not resolve her issues. In fact, the constant negative comments fueled her anger, prompting her to respond in self-defense. Her perspective on remaining silent changed, as she started to believe that maintaining silence was not the golden solution she initially thought. Over the past eight years, Salma has been labeled as a bad friend, faced with false accusations, and has struggled to attract brand partnerships due to the negative publicity surrounding her body enhancement.",
  "summary": "Ghanaian actress and film producer Salma Mumin says social media backlash over her body enhancement cost her endorsement deals with brands.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Adom Online",
        "title": "Body enhancement backlash cost me endorsement deals – Salma Mumin",
        "url": "https://urgent.news/2026/09/11/body-enhancement-backlash-cost-me-endorsement-deals-salma-mumin",
        "published": "2026-09-11T20:31:47.000Z"
      },
      {
        "outlet": "MyJoyOnline Ghana",
        "title": "I’ve never met Julius Debrah – Salma Mumin debunks Afia Schwarzenegger’s claims",
        "url": "https://urgent.news/2026/09/11/ive-never-met-julius-debrah-salma-mumin-debunks-afia-schwarzeneggers",
        "published": "2026-09-11T20:59:47.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}