{
  "id": 6789722,
  "title": "Elon Musk’s Attack on a New Documentary Is a Lesson in How Not to Handle Bad Publicity",
  "url": "https://urgent.news/2026/09/11/elon-musks-attack-on-a-new-documentary-is-a-lesson-in-how-not-to",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-11T18:44:04.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/kit-eaton/elon-musks-attack-on-a-new-documentary-is-a-lesson-in-how-not-to-handle-bad-publicity/91404364"
  },
  "original_language": "en",
  "account": null,
  "summary": "Elon Musk is teaching a master class in the best way not to respond to negative PR. Leaders everywhere should take note.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}