{
  "id": 6781937,
  "title": "Mr. Pibb Is the Fastest-Growing Brand of the Year. 1 Change Fueled Its Comeback",
  "url": "https://urgent.news/2026/09/11/mr-pibb-is-the-fastest-growing-brand-of-the-year-1-change-fueled-its",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-11T17:49:52.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/amaya-nichole/mr-pibb-fastest-growing-brand-year-1-change-fueled-its-comeback/91403592"
  },
  "original_language": "en",
  "account": null,
  "summary": "Mr. Pibb gained ground with multiple generations after relaunching with key changes. Experts are taking note of Coca-Cola’s strategy.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}