{
  "id": 6781707,
  "title": "UMG and voice AI giant ElevenLabs launch AI-powered music platform",
  "url": "https://urgent.news/2026/09/11/umg-and-voice-ai-giant-elevenlabs-launch-ai-powered-music-platform",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-11T17:15:46.000Z",
  "source": {
    "name": "Semafor",
    "slug": "semafor",
    "url": "https://www.semafor.com/article/09/11/2026/umg-and-voice-ai-giant-elevenlabs-launch-ai-powered-music-platform"
  },
  "original_language": "en",
  "account": "Universal Music Group (UMG) has entered into an agreement with ElevenLabs, a leading voice AI company, to create an AI-powered music platform. The partnership enables users to utilize UMG's extensive catalog of music to generate remixes and innovative takes on existing tracks. Moreover, the deal allows artists to develop new audio projects using AI technology. This collaboration comes after UMG joined forces with Warner Music and BMG, another AI music giant, to release an AI music model. Both partnerships aim to integrate AI into the music industry while ensuring artists retain control over their work and prevent financial losses. By offering these AI-powered tools, UMG and ElevenLabs hope to familiarize users with the technology, potentially expanding the acceptance of AI-assisted music in the future.",
  "summary": "These licensing agreements are not only a way to shift AI music companies from the targets of lawsuits to paying customers for music, but also a bet that allowing fans to play with the tech may demystify it.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}