{
  "id": 6771567,
  "title": "'Defying common wisdom', people have been buying more high-end graphics cards despite rising prices, with 12.5 million shipped last quarter alone",
  "url": "https://urgent.news/2026/09/11/defying-common-wisdom-people-have-been-buying-more-high-end-graphics",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-11T14:56:31.000Z",
  "source": {
    "name": "PC Gamer",
    "slug": "pc-gamer",
    "url": "https://www.pcgamer.com/hardware/graphics-cards/defying-common-wisdom-people-have-been-buying-more-high-end-graphics-cards-despite-rising-prices-with-12-5-million-shipped-last-quarter-alone/"
  },
  "original_language": "en",
  "account": "Nvidia is prioritizing its AI focus over gaming, yet it remains dominant in the consumer GPU market, holding a 90% share of the AIB market. AMD and Intel have 8% and 2% market shares, respectively. In Q2 of 2026, the global PC-based graphics add-in board market grew by 12.5 million units, a 10% increase from the previous quarter. The likelihood of consumers purchasing an AIB alongside a desktop PC rose to 89%, a 23% quarter-over-quarter increase. Dr. Jon Peddie noted that the trend of high-end GPU sales rising despite price increases defies common wisdom. The report doesn't specify which GPUs are being bought, but a poll found that 56% of respondents are willing to pay over $600 for a graphics card, and 19% would spend over $1000. The surge in GPU sales contrasts with a 10.5% drop in desktop PC CPU shipments, a 33% year-to-year decrease. Dr. Peddie attributes this to consumers rushing to buy AIBs before prices increase further, as the Iran War and Strait of Hormuz crisis continue to impact component prices.",
  "summary": "That's a whole lot of hardware!",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}