{
  "id": 675929,
  "title": "Rams are 2nd-most valuable franchise in NFL after major 1-year growth",
  "url": "https://urgent.news/2026/08/12/rams-are-2nd-most-valuable-franchise-in-nfl-after-major-1-year-growth",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-12T15:34:13.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/rams-2nd-most-valuable-franchise-153413709.html"
  },
  "original_language": "en",
  "account": "The Los Angeles Rams have surged to become the second-most valuable franchise in the NFL, according to Sportico's latest rankings. With a staggering valuation of $12.7 billion, the Rams now trail only the Dallas Cowboys, who hold the top spot with a valuation of $15.5 billion. The Rams' success story extends beyond their impressive valuation; they have also experienced a remarkable 22% growth in value over the past year, outpacing the Cowboys' 21% growth. This surge in value marks the third consecutive year the Rams have held the second position among NFL franchises. Prior to their relocation from St. Louis to Los Angeles in 2016, the team faced significant challenges, including a costly lawsuit related to the relocation. However, the opening of SoFi Stadium in 2020 has been a game-changer for the Rams, solidifying their status as one of the premier venues in the country. Despite the 49ers' recent drop to eighth in the league's valuation rankings, the Rams remain a force to be reckoned with in the NFL.",
  "summary": "The value of the Rams increased by 22% over the last year, keeping them as the 2nd-most valuable franchise in football.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}